Every Game Ends in Magnus

Info

Team Liquid had a meeting coming up with Magnus Carlsen to pitch him on a crossover apparel line, and needed something concrete to bring into the room, moodboards and mockups he could react to, not a deck of ideas. The concept I landed on was Every Game Ends in Magnus: a nod to the endgame, the part of a chess match where the board empties out and precision decides everything, the phase he's historically been most dominant in, and, read the other way, to being the best the game has produced, without spelling either one out.

I designed a series of posters around that line and built the rest of the collection out from them, apparel, chess accessories, keycaps, mousepads, around pieces he already wears and likes: his white Team Liquid hoodie, the MLBB jacket from EWC.

I developed the moodboard and the product mockups used to open that conversation, working with RaiShaun Younger (Marketing Operations Manager), Jessica Tierney (Creative Coordinator) and Matt Eriks (Associate Creative Director).

Year

2026

Client

Magnus Carlsen

Services

Art Direction, Graphic Design

Role

Art Direction & Design

Partners

RaiShaun Younger — Marketing Operations Manager, Jessica Tierney — Creative Coordinator, Matt Eriks — Associate Creative Director