Team Liquid Alienware

Info

Team Liquid's Rainbow Six team had gone from one of the best in the world to falling short of expectations again and again, and fans no longer trusted promises, the campaign needed proof, not another announcement. Alienware joining as the new naming sponsor came with a historic signing behind it, the multi-champion roster from FURIA moving to Team Liquid, and the brief was to make that shift impossible to doubt.

The concept translated years of stagnation into something physical: The Wall of Doubts, a brick wall standing between the team and belief, covered in wheat-pasted typographic posters carrying the doubts fans had voiced about the team so far. I led the art direction and design across the campaign, key visual, the poster series and the motion pieces that announced the reveal, working with Pedro Caldeira (Associate Creative Director) and Caio D'Aprile (Global Creative Director).

Year

2026

Client

Team Liquid

Services

Art Direction, Graphic Design, Motion Design, 3D

Role

Art Direction, Design & Motion

Partners

Pedro Caldeira — Associate Creative Director, Caio D'Aprile — Global Creative Director