Team Liquid Alienware

The concept translated years of stagnation into something physical: The Wall of Doubts, a brick wall standing between the team and belief, covered in wheat-pasted typographic posters carrying the doubts fans had voiced about the team so far. I led the art direction and design across the campaign, key visual, the poster series and the motion pieces that announced the reveal, working with Pedro Caldeira (Associate Creative Director) and Caio D'Aprile (Global Creative Director).O conceito traduziu anos de estagnação em algo físico: The Wall of Doubts, um muro de tijolos entre o time e a crença, coberto de lambe-lambes tipográficos com as dúvidas que a torcida tinha levantado até ali. Liderei a direção de arte e o design de toda a campanha, o key visual, a série de pôsteres e as peças de motion que anunciaram a revelação, junto de Pedro Caldeira (Associate Creative Director) e Caio D'Aprile (Global Creative Director).