Copa Carnavalo

Info

Copa Cavavalo is Team Liquid Brazil's open cup, amateur players competing inside the Alienware Training Facility, on the same stage the pros use. Each edition takes on a Brazilian festivity, and the third one landed on Carnival. That gave me the whole visual argument: the loudest, most collective thing the country does, aimed at a tournament whose point is that anyone can walk in and play.

The brief behind it was a sponsorship problem. Visa needed to reach Gen Z and Alpha, and those generations do not register logo placement, they register experiences they were part of. So the answer could not be a badge in a corner. I built the edition as a single themed world and let the sponsor live inside it: an event identity and key visual, the illustration work that carried the Carnival language, the full broadcast package, countdown, overlays, team cards, replay and victory screens, the in-game bar, and the social and motion pieces that announced it, counted it down and closed it.

It ran as a real party, not a stream with decorations: a FanFest at the facility, abadás customized on the spot, percussion, food, and a trophy for the winners. As lead designer I directed the art across all of it, drew the illustrations and made the motion, which is what kept the tournament, the venue and the campaign reading as one thing.

Year

2026

Client

Team Liquid × Visa

Services

Art Direction, Illustration, Motion Design, Graphic Design, Social, Broadcast

Role

Lead Designer

Partners

Maria Eduarda Delgado (Events Coordinator)