Zenni x Team Liquid: 2026 Collection

I wanted the concept to avoid the obvious route: a dithered, 3D-rendered TL horse that shifts from fully out of focus to sharp right at the eyes, echoing the lenses themselves settling in front of your vision. That idea ended up carrying further than the accessories, it became the visual language for this year's social campaigns too, developed together with creative lead Tiago Paixão. The hardest part there was taking photos that were never shot with this style in mind, with colors that fought each other, and turning them into something that still felt cohesive and modern.