Wonka: Max Immersive Experience

InfoSobre

To promote the launch of Wonka on Max, we created an activation at Shopping Eldorado that brought the magical world of the film into the mall: the whole sweet, impossible atmosphere of it, ringed by Max's blue pipes.

I took part from the beginning of the process, from ideation through to implementation. Building a dreamlike environment like that, for the premiere of an IP people already carry with them, was a genuinely good one to be on.Participei desde o começo do processo, da ideação até a implementação. Criar um ambiente onírico como esse para a estreia de uma IP que as pessoas já carregam com elas foi uma experiência e tanto.

YearAno

2024

ClientCliente

Max

ServicesDisciplinas

Art Direction, 3D

RoleMeu papel

Art Direction