Disney's Newsletter Rebranding
InfoSobre
The Walt Disney Company tasked us with redesigning their main internal newsletter to enhance its modernity and functionality. Initially, the project aimed to address the newsletter's low engagement, but further analysis revealed a deeper issue: the company's fragmented communication channels were confusing employees. To resolve this, we developed a cohesive design system with a clean, minimalist illustration style, creating distinct visual identities for each communication segment. This overhaul not only revitalized the newsletter, making it more engaging and shareable, but also standardized internal communications across Disney's LATAM offices, leading to improved clarity and consistency.
YearAno
2022
ClientCliente
Disney
ServicesDisciplinas
Art Direction, Graphic Design, Illustration, Motion DesignDireção de Arte, Design Gráfico, Ilustração, Motion Design
RoleMeu papel
Art Direction, Design, Illustration
PartnersParceria
Keryma Lourenço — art direction
Old layouts used by the company
Old layouts used by Disney caused confusion due to their varied styles, themes, and inconsistent designs.
drag to comparearraste para comparar
Old vs. New layout
Segments
Special editions
Initial explorations and rejected designs
Iconography
Color adaptation for segments
Alternative logos for special events
Weekly themed illustrations
One original illustration per week, tied to that edition's theme, for six months.
Click an illustration to open itClique numa ilustração para abrir
Motion
Town Hall with Diego Lerner
Thank you!Obrigado!
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