Disney's Newsletter Rebranding
Info
The Walt Disney Company tasked us with redesigning their main internal newsletter to enhance its modernity and functionality. Initially, the project aimed to address the newsletter's low engagement, but further analysis revealed a deeper issue: the company's fragmented communication channels were confusing employees. To resolve this, we developed a cohesive design system with a clean, minimalist illustration style, creating distinct visual identities for each communication segment. This overhaul not only revitalized the newsletter, making it more engaging and shareable, but also standardized internal communications across Disney's LATAM offices, leading to improved clarity and consistency.
Year
2022
Client
Disney
Services
Art Direction, Graphic Design, Illustration, Motion Design
Role
Art Direction, Design, Illustration
Partners
Keryma Lourenço — art direction
Old layouts used by the company
Old layouts used by Disney caused confusion due to their varied styles, themes, and inconsistent designs.
Old vs. New layout
Segments
Special editions
Initial explorations and rejected designs
Iconography
Color adaptation for segments
Alternative logos for special events
Illustrated covers
#06 - Trainee program
#00 - Encanto wins the Oscar
#01 - Disney's LGBTQIA+ campaign
#04 - Disney's Health Living Week
#02 - New office!
#07 - National Cinema Day
#12 - Zé Carioca's 80th birthday
#11 - She-Hulk premieres in Disney+
#05 - Thor: Love and Thunder arrives at the cinema
#13 - Lesbian Awareness Day
#09 - #Storiesthatinspire
#BEN1 - Disney Health Living Program
#RH3 - Pmóvel
#RH2 - Vacation
Em Pauta
Disney Finances
Disney Baby
Benefícios
Cinema
Town Hall with Diego Lerner
Thank you!
More works
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