GoHanGo!

Info

GoHanGo! is one of the most influential culinary channels known for its fun, youthful vibe and focus on Asian cuisine and pop culture. The project involved updating the visual identity while maintaining core elements like fluid movements and vibrant colors, expanding the design across assets and animations. The logo features a chawan depicting a recipe with rice in fluid motion, representing channel members. Work included brand identity, digital adaptations, merchandise, and motion design for opening titles where the rice bowl evolves into a wok, using Blender fluid simulations and toon shaders.

Year

2022

Client

GoHanGo

Services

Art Direction, Illustration, Graphic Design, Motion Design

Role

Art Direction, Design & Illustration

Logo Concept Art

Adaptation for digital

The logo was designed to feature the 'chawan,' the most common vessel in Asian cuisine, as its main element. It was intended to depict a recipe with rice in a fluid manner, showcasing the movement of spices and ingredients as they evolve, representing each member of the channel

Logo artwork expanded into complex illustration

Merch

GoHanCook!

Once we stabilished the brand identiy, I started expanding it to their motion design language, starting by the opening titles for their main program, "GoHanCook"