Cartoon Network 30 Years

InfoSobre

This project involved designing a comprehensive visual identity for Cartoon Network's 30th anniversary, with my role focusing on execution and extensions. Collaborating closely with Karen Frankel, the Creative Lead from Argentina who directed the style guide development, I helped bring the identity to life through social media graphics, out-of-home advertising, and original animations. This visual identity was ultimately showcased at the largest CCXP event ever held, where I designed an engaging physical stand, ensuring a cohesive and impactful brand presence across all platforms and touchpoints.

YearAno

2024

ClientCliente

Cartoon Network

ServicesDisciplinas

Art Direction, Graphic Design, Set DesignDireção de Arte, Design Gráfico, Cenografia

RoleMeu papel

Design & Visual Identity Extensions

PartnersParceria

Karen Frankel — creative lead, Hookup Animation Studios, Raval, Oio, Amy Maitland, Drawingzilla, Gabriel Sa, Hellnv, Hugo Alberto, Ilustrablack, La Minna, Rapha Rios, Rebeca Cyrineu

Poster and set design, storyboard and ideation for the Cartoon 30 years anniversary hero

Ativação no ponto de ônibus

Cartoon Network and Warner Bros. Discovery at CCXP 2022

Art direction for WBD LED panels, immersive corner LED for all our IPs, and for the Cartoon Network "Arcade Mania" booth.

Produção: Paula Pitanga (@paula_pitanga)Direção Criativa HBO Max: Isabela Pipitone (@bellapipitone)Direção Artista HBO Max: Bruno Lanzo (@blanzo)Texto: Mario Lemes (@mariolemes)Social Media: Luísa Dal Mas (@luisadalmas)