Cartoon Network 30 Years

Info

This project involved designing a comprehensive visual identity for Cartoon Network's 30th anniversary, with my role focusing on execution and extensions. Collaborating closely with Karen Frankel, the Creative Lead from Argentina who directed the style guide development, I helped bring the identity to life through social media graphics, out-of-home advertising, and original animations. This visual identity was ultimately showcased at the largest CCXP event ever held, where I designed an engaging physical stand, ensuring a cohesive and impactful brand presence across all platforms and touchpoints.

Year

2024

Client

Cartoon Network

Services

Art Direction, Graphic Design, Set Design

Role

Design & Visual Identity Extensions

Partners

Karen Frankel — creative lead, Hookup Animation Studios, Raval, Oio, Amy Maitland, Drawingzilla, Gabriel Sa, Hellnv, Hugo Alberto, Ilustrablack, La Minna, Rapha Rios, Rebeca Cyrineu

Logo

Color and patterns

Type

Icons

B&W Version

Social

Keyarts

Hero video for the campaign

Created with Hookup Animation Studios and Raval agency

Posters developed for the CN30 main spot

Storyboard for the CN Logo Mix

Bus Stop OOH Concept Arts

Comic Con Experience 2023- Cartoon Network Stand Concept Arts

Posters developed for CCXP23's Cartoon Network stand

Jake from Adventure Time Pinball Machine

Developed by Oio Agency, with the artists: Amy Maitland, Drawingzilla, Gabriel Sa, Hellnv, Hugo Alberto, Ilustrablack, La Minna, Rapha Rios, Rebeca Cyrineu

HBOMAX LEDs

Art Direction for Illustrated Posters given at the stand