Disneyverse

Info

"We make Disney be Disney." The project aimed to establish a vibrant visual identity for Disney Brazil's corporate culture, reflecting the brand's values of magic, creativity, and excellence. We developed a dynamic logo and a comprehensive visual system embodying Disney's spirit for internal and external communications.

Year

2024

Client

Disney

Services

Art Direction, Graphic Design, Illustration

Role

Art Direction

Partners

Keryma Lourenço — art direction, Alex Mendes — creative manager

"We make Disney be Disney."

Our main goal was to create a vibrant visual identity for Disney Brazil's corporate culture, reflecting Disney's values of magic, creativity, and excellence. The challenge was to develop a cohesive visual language from a broad brief, ensuring the identity conveyed Disney's essence as a symbol of incredible experiences. We crafted a dynamic logo and visual system that embodied Disney's spirit, resulting in a unified and impactful representation of the brand's legendary qualities across all internal and external communications.