Disneyverse

"We make Disney be Disney."

Our main goal was to create a vibrant visual identity for Disney Brazil's corporate culture, reflecting Disney's values of magic, creativity, and excellence. The challenge was to develop a cohesive visual language from a broad brief, ensuring the identity conveyed Disney's essence as a symbol of incredible experiences. We crafted a dynamic logo and visual system that embodied Disney's spirit, resulting in a unified and impactful representation of the brand's legendary qualities across all internal and external communications.

Early sketches

Explorations/ Rejected concepts

Applications