GoHanGo! is one of the most influential culinary channels known for its fun, youthful vibe and focus on Asian cuisine and pop culture. They wanted to enhance their visual identity while keeping the same core elements, like fluid movements and vibrant colors, that their audience loves.
The goal was to update the design to be more modern and cohesive, making sure it worked seamlessly across all their assets and animations.
Logo Concept Art
The logo was designed to feature the 'chawan,' the most common vessel in Asian cuisine, as its main element. It was intended to depict a recipe with rice in a fluid manner, showcasing the movement of spices and ingredients as they evolve, representing each member of the channel
Adaptation for digital
Logo artwork expanded into complex illustration
Merch
GoHanCook!
Once we stabilished the brand identiy, I started expanding it to their motion design language, starting by the opening titles for their main program, "GoHanCook"
Opening Titles
The client requested that the intro be easily editable, so they could insert footage of the recipes into the video
It all begins with the main logo
The initial bowl of rice evolves into a "wok" (asian style pan)
Storyboard
Animatic
Fluid simulations in Blender
Toon shaders
Assets
Full render with shader
Lower thirds
Socials
