This project involved designing a comprehensive visual identity for Cartoon Network's 30th anniversary, with my role focusing on execution and extensions. Collaborating closely with Karen Frankel, the Creative Lead from Argentina who directed the style guide development, I helped bring the identity to life through social media graphics, out-of-home advertising, and original animations.
This visual identity was ultimately showcased at the largest CCXP event ever held, where I designed an engaging physical stand, ensuring a cohesive and impactful brand presence across all platforms and touchpoints.
Logo
Color and patterns
Type
Icons
B&W Version
Social
Keyarts
Hero video for the campaign
Created with Hookup Animation Studios and Raval agency
Posters developed for the CN30 main spot
Storyboard for the CN Logo Mix
Bus Stop OOH Concept Arts
Comic Con Experience 2023- Cartoon Network Stand Concept Arts
Posters developed for CCXP23's Cartoon Network stand
Jake from Adventure Time Pinball Machine
HBOMAX LEDs
Art Direction for Illustrated Posters given at the stand
Developed by Oio Agency, with the artists: Amy Maitland, Drawingzilla, Gabriel Sa, Hellnv, Hugo Alberto, Ilustrablack, La Minna, Rapha Rios, Rebeca Cyrineu
Illustration for a special chocolate given at WBD stand
That's all, folks!
